CareCorgi
My Role
Solo Designer, UX Researcher
Description
CareCorgi is the first full-stack AI platform built for the 53 million Americans caring for aging parents and loved ones. We help families personalize care plans, automate admin work, and get real-time help—at a fraction of the cost of traditional services.
Scope
Concept → Research → High-fi deployed prototype → Private Pilot
Timeline
May 2025 - Now
Tool
Design (Figma), Research (Survey, Interview)
Platform
B2B2C IOS and Android Mobile Apps + B2B Telephony Backend (check it here here)
Context and Problem
Trend
53M Americans are family caregivers of older adults
94% have no formal training
150+ Hours are spend by each caregiver per year navigating care
with no dominant player, no platform infrastructure.
Pain Point #1
Current tools are built for clinicians but not for families caring for aging parents
Pain Point #2
Health tech has neglected non-medical needs, such as hydration and social support
Pain Point #3
Care is fragmented across insurance, doctors, agencies
Opportunity
No one dominates the caregiving market, yet
